Subrata Roy, Managing Worker Chairman of Sahara India Pariwar proposed this idea to implement in IPL. These cheer queens had been worn different Indian ethnic dance costumes for cheering Pune team. They performed seven classical dance forms such as Bharata Natyam, Haryanvi dance, Punjabi ‘Bhangra’, Bengali folk dance, Gujarati ‘Garba’, Maharashtrian 'Lavni’ and Mohiniyattam.
Kolkata-based dancer, Tanusree Shankar together with Mumbai-based choreographer, Ganesh Hegde choreographed the all dance steps of Cheer Queens. The outfits of cheer queens were designed by the ace Bollywood designer, Neeta Lulla. Style of costumes is mainly based on Indianized tradition and shows more whites in addition to other colors.
Subrata Roy said that the Cricket is a religion in our nation and it is fervently followed in other countries also. Millions of Indian people and billions of people from worldwide like to watch Cricket matches. They intend to present as well as bring credit to wealthy and varied culture of India on international platform by means of cheer queens. They wish all franchisees to use opportunity together so the cultural heritage of India can be put forward to world in a ground-breaking way.
Sahara Adventure Sports Ltd Director, Abhijit Sarkar stated that the cheer queens would recognize elegant and lively face of newest modernism. They are expecting that their efforts will put in to glamour of cricket tournament and other franchisees will also connect with them. Let’s see whether Cheer Girls will be as liked by the viewers on cricket ground as Cheer leaders.
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